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The Esports Ecosystem: Authenticity Above All Else

Wed, October 03 at 2:00 PM

The Walt Disney Company Stage    View Map

In this session...

Publishers and brands are itching to jump into esports and capitalize on the industry's growing interest and audience following, but are unclear on the best way to do so given esport fans' unconventional consumption and engagement trends. Minute Media's panel features perspectives from the forefront of the industry - publishers, teams, leagues and agencies - that have successfully and authentically connected brands to fans.

What You'll Learn from This Session...

  1. Audience will be given insights about esports users that will help them build their brand strategies
  2. Audience will receive tips on how to authentically integrate their brands within the esports ecosystem
  3. Audience will be provided with examples of successful brand integrations within esports

Presented with


Speakers

Rich Routman President & CRO Minute Media
Josh Cella Head of Partnership Activation Blizzard Esports Leagues
Scott Pogrow Head of Business Development FlyQuest Sports
Victor Sundén Chief Revenue Officer at DreamHack AB Dreamhack
Chad DeLuca Head of Gaming & Esports Publicis Media Sport & Entertainment

Event Details

Event Type Seminar

Discover  Entertainers  

Track  Gaming & Mixed Reality  

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