Tue, October 02 at 3:15 PM

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In this session...

China has coined its own phrase: Startups by most, innovation by all. Come and see for yourself, in this half-day immersion program showcasing the opportunities, startups, innovative thinking on an extraordinary scale.

3:15 PM CHINA CONVERSATION

Global marketing guru, investor and author Bonin Bough sets the stage on Discover:China talking entrepreneurship, messaging and doing business in China.
Bonin Bough Chief Growth Officer, Bonin Ventures
Jack Hershman Editor, AW360 UK, Advertising Week

3:30 PM THE OPPORTUNITY: CHINA

Steven Chang discuss the China opportunity for brands and marketers.
Steven Chang Corporate Vice President , Tencent
PRESENTED BY

3:55 PM CONNECTING WITH CHINA: NAVIGATING A NEW WORLD OF CONTENT, COMMERCE AND CREATIVITY

Tencent’s advertising business leads share insights to help brands and marketers understand and succeed in China
Benny Ho Senior Director, Tencent International Business Group
Jack Hershman Editor, AW360 UK, Advertising Week
Steven Chang Corporate Vice President , Tencent
YinYin Gao Senior Product Director, Tencent Smart Retail
PRESENTED BY

4:20 PM STARTUP PRESENTATION: FUGETECH

For global marketing executives who want to deepen their understanding of China, tracing the historical evolution of China’s marketing industry provides insight on why we are where we are today and where the industry should go in the future.
Stephen Leong President, FugeTech

4:30 PM STARTUP CHINA PRESENTATION: TOUCH VIRTUAL

How ARVR technology have revolutionized marketing? How a rising ARVR start-up attracted the attention of e-commerce giants like JD and Alibaba?

A guide to the future marketing solutions of ARVR.
Blair Lee Founder, Touch Virtual

4:40 PM FROM COPIED IN CHINA TO CREATED IN CHINA

In the past, China blatantly copied ideas and products from the West. Over the past decade, however, the energy and intelligence powering China’s catch-up “imitation economy” have begun to spill over into greenfield spaces not yet seen in the West. Key factors driving China’s “creation economy” include new wealth and China’s love affair with mobile technology. Today China has thousands of nimble upstarts in an ecosystem with valuations and access to capital that rivals Silicon Valley.
Bessie Lee Founder and CEO, Withinlink

5:05 PM WHEN SEEING IS NOT BELIEVING: IMAGERY POWERED BY AI REDEFINES THE ENTERTAINMENT INDUSTRY

Almost 70% of the TV shows and series in China nowadays are powered by AI technology provided by Moviebook, in which the visual contents that blend in seamlessly are produced and set automatically according to the script analysis utilizing the big data.

Join the session with Fan Shuo, Vice President of technology of Moviebook, and share his unique insights into the trend and application of the AI-powered content generation technology and how it redefines the entertainment and media.
Shuo Fan Vice President of Technology, Moviebook

5:15 PM WHAT FUTURE OPPORTUNITIES ARE BEING CREATED BY THE GROWTH OF CHINESE APP DEVELOPERS

The increasing numbers of Chinese app developers targeting the global apps market represent a potentially huge new opportunity for western platforms, agencies and marketers. The big question is whether these app developers will choose incumbent platforms such as Facebook and Snapchat, or whether these global budgets will foster a new kind of approach.

In this session, Clement Cao, Mobvista’s co-founder and president, will share new research from Mobvista which shows how the shift in the mobile app industry is affecting the wider app marketing ecosystem, and what kind of companies will prosper in the new global app landscape.
Clement Cao Co-founder & President, Mobvista

5:30 PM CREATIVITY & CHINA: BLUE FOCUS

Holly Zheng CEO and President, BlueFocus International

Presented with


Speakers

Bonin Bough Chief Growth Officer Bonin Ventures
Jack Hershman Editor, AW360 UK Advertising Week
Steven Chang Corporate Vice President Tencent
Benny Ho Senior Director Tencent International Business Group
YinYin Gao Senior Product Director Tencent Smart Retail
Stephen Leong President FugeTech
Blair Lee Founder Touch Virtual
Bessie Lee Founder and CEO Withinlink
Shuo Fan Vice President of Technology Moviebook
Clement Cao Co-founder & President Mobvista
Holly Zheng CEO and President BlueFocus International

Event Details

Event Type Seminar

Discover  Culture Summit  

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