Tips from the top for expanding your leadership and growing your business.
GREENHOUSE THINKING: HOW TO CULTIVATE GROUNDSWELL INNOVATIVE THINKING FROM WITHIN
To succeed, modern businesses need to learn how to grow from within, without getting lost in the weeds. Creative thinking and innovation is the foundation of any organization. It is what drives new product development, creating brands, creating compelling story telling, creating new lines of business. While we know and understand that innovation is the currency to value creation, many organizations get stuck, they become complacent, and at times they become irrelevant. GreenHouse thinking is a mindset shift; a shift to how we approach our thinking within environments challenging current structural norms. In this session, join Chitra Anand Author of the GreenHouse Approach, Phd Candidate and former Microsoft Executive and Lisa Lischt Chief Marketing Officer, Livenation as they discuss the principles of this work and book. They will discuss 3 big bold ideas on what needs to happen within environments in order to set the foundation of true breakthrough innovation, then talk about the lessons we can learn and apply from the worlds top historians and leaders.
It's not a matter of “if” AI is going to impact you and your business, it’s just a matter of “when” and “how”. Join us as we take you on a journey of discovery where we will explore things you need to know, skills you’ll need and valuable insights that will not just help you survive but will enable you to thrive in your ever-evolving marketing landscape.
Chief Storyteller, Watson Customer Engagement, IBM
In the world of today, standing out is not just a nice to have but the only way to survive. Through a series of award winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.
The consumer journey is no longer elusive. Advanced marketing attribution has solved it. But MTA is at best a backwards-facing exercise if you can’t activate your learnings to make your optimization smarter. DMP’s are great at last click, but aren’t the integrated end-to-end system they purport to be. But what if…join Neustar to talk about what happens when your marketing intelligence and analytics platform actually goes forwards, backwards and end-to-end and learn what journey intelligence can do for your marketing.
Minute Media's panel will explore how bleeding-edge technology, new content platforms and interactive storytelling are evolving the relationships between brands and sports fans. In a world of overly-saturated traditional media and significant cord-cutting growth, brands are pivoting their engagement tactics to take full advantage of these emerging and ever-changing consumer habits.
Among the buzziest industry trends in 2018, the concept of identity has emerged as a strategic imperative among marketers and technology vendors. The ability to accurately identify customers is the most basic prerequisite for marketing analytics, orchestration and execution. As such, it is becoming increasingly important for brands and marketers planning to link together disparate systems of audience insights and engagement to foster a more seamless and personalized omnichannel customer experience.
Winterberry Group LLC, Senior Managing Director
Head of Strategy and CMO, Experian Marketing Services
Creative Spirit leaders share insights from year 1 as they embark on year 2 of providing the opportunity for employers to be matched with individuals who are loyal, enthusiastic, qualified and bring a new kind of energy to any organization.
In the age of Amazon, drop-shipping, and smartphones, online shopping is now more convenient than ever and ecommerce continues to show signs of massive growth. That said, it is a common misconception that physical brick-and-mortar stores are in danger of disappearing. Despite the torrent of press, 90% of all commerce still happens in-store according the U.S. Census Bureau. In other words, more than 9 in 10 purchases are rung up in-person at POS stations attended by real people holding real products.
This panel will take a deep dive into the future of brick-and-mortar retail by discussing the windfalls and pitfalls that physical store locations can face in our digital world and will cover everything from location and customer experience to why retailers should embrace both and online and offline strategy. As the American Mall goes the way of the Dodo, what can retailers and marketers do to make sure that they survive and thrive?
Media Optimizer seamlessly integrates a leading DSP and DMP with your entire technology ecosystem to optimize ad spend and impact. This enables marketers to fully connect their pre- and post-purchase journeys to create the most impactful, personalized customer experiences at scale, across all channels.
Product Marketing Manager, Watson Marketing, IBM
Join us for a special AW edition of the AD Club's very popular "Conversation With" Series where we provide direct access and one-on-one conversations with top industry executives who are changing the way we do business. Leading these conversations, our very own influential Young Professionals, who will dive into hot topics, and then we will turn the tables and the executive will get a chance to ask what makes millennials tick today.
Hear from kick-ass CEO's running successful independent ad agencies who also happen to be women. They will discuss the ins and outs of running an advertising agency during such a disruptive time in our industry, how we have grown and what we do to support women in our agency and industry.
With the advent of machine learning and other technological advances, there are more mobile data analytics and measurement solutions available to marketers today than ever before. And yet, finding a way to match up these disparate data points into a coherent marketing strategy is quite the challenge. With so many tools on offer, the range is baffling. Which should you invest your faith (and budget) in? Which metrics really matter?
In this session, hear from leading marketers from on how they connect the dots to produce world class marketing strategies, powered by mobile data.
It’s been a banner year for LGBT characters on Broadway, and the advertising agency Serino Coyne helped lead the charge. Among the productions were revivals of three pioneering works: the Pulitzer Prize-winning play “Angels in America,” the groundbreaking drama “The Boys in the Band” and the touching comedy “Torch Song.” There was also “Head Over Heels,” a new gender-blending musical set to the songs of the rock band the Go-Go’s. How did these productions reach audiences in the gay community and beyond? Producers from all four shows will lead a conversation, hosted by Serino Coyne, about how creative outreach to a core, loyal constituency helped fuel interest and sell tickets to audiences across the spectrums of sexual and gender identity.
Our presentation will focus on the latest findings from Financial Times commissioned research focused on the importance of quality in branded content. The research explores how readers perceive branded content and the importance of style, subject-matter, tone of voice and format, author and publication. We aim to highlight the value of branded content, while providing a ‘how to’ guide to deliver the greatest customer impact and cut through with a central focus on quality.
How did these men climb the corporate ladder or break through the agency ceilings to decision make roles in one of the most competitive fields in the world? How do they stay creatively inspired, agile and driven? What are the challenges and rewards?
Founder/ Executive Director , Native Son
In an era where the choices are endless, does brand loyalty still exist? How do you know if someone is truly loyal or just a heavy category spender? Across all verticals, including retail, restaurant, etc. how should brands define loyalty now? Additionally, how do you turn a heavy category spender into a true loyal? And, what are the true metrics for gauging loyalty. Cardlytics will explore how to define loyalty and engender it across verticals in an era where the consumer is control and the choices are endless.
In early 2018, Marvel further extended its storytelling universe when it launched its first-ever scripted podcast, “Wolverine: The Long Night” on Stitcher Premium. Through this unique collaboration, Marvel and Stitcher cultivated a new paradigm, both from a creative and business standpoint, for the burgeoning premium audio space. In this session, leaders from Marvel Entertainment and Stitcher will join talent from the podcast to discuss the unique attributes of the audio medium for bringing compelling stories to life, as well as lessons learned through the process of bringing Wolverine into the podcast landscape.
Taking risks can be hard, especially for brands that strive to make every marketing dollar count. And in a world where every dollar is precious, are marketers supposed to focus on short-term sales or building a brand? But even in times where budgets are tight, organizations can all benefit from opening up to new ideas, whether it’s a new way to reach buyers, media channel or campaign measurement approach.
In this session, join two leaders at Kraft Heinz as they reveal how a data-driven approach that has allowed the brand to be both cost-effective open to taking risks. Backed by chronicle of their time working with big brands including Kraft Mac and Cheese, Oscar Mayer hot dogs and the iconic Heinz ketchup, they will disclose actionable advice on how to really test, learn and reap the rewards. Because now more than ever, effective marketing takes its a pinch of creativity, curiosity and a healthy does of courage.
Sr. Direct Client Partnerships, Oracle Data Cloud
VP of Media and Marketing Service, Kraft Heinz Company
Michelle St. Jacques
Head of U.S. Brand and R&D, The Kraft Heinz Company
A.I. platforms like Amazon Alexa and Google Assistant are placing voice in the drivers seats. These are voice-first operating systems that are providing brands with the opportunities to engage and communicate directly to their consumers. Join this panel of voice experts as they discuss the current offerings of voice and what the future holds for marketers and personalized communication.