Mon, September 25 at 11:15 AM  ●  Playstation East

Video: Connecting People, Reshaping Marketing

Since its inception, video has connected conversations and communities—but the way people are consuming it is fundamentally changing. Today, video represents about 50% of all mobile data traffic, and it will reach to 75% in the next three years. As marketers, we must evolve to capitalize on this shifting consumer behavior. Join Carolyn Everson, Vice President, Global Marketing Solutions at Facebook for a discussion on the complexity and opportunity of building engaging video content that’s tailored for the mobile viewer.

presented in partnership with

Carolyn Everson VP, Global Marketing Solutions Facebook
Ben Lerer CEO Group Nine Media
Suzy Deering Vice President and Chief Marketing Officer eBay North America
Andrew Robertson President & CEO BBDO Worldwide
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